The most crucial rule in website design is that your website must be easy to read. What does this indicate? You need to choose your text and background colors extremely carefully. You do not want to utilize backgrounds that obscure your text or usage colors that are hard to read. Dark-colored text on a light-colored background is much easier to check out than light-colored text on a dark background.
You also do not want to set your text size too small (hard to read) or too big (it will appear to shout at your visitors). All capitalised letters give the appearance of shouting at your visitors.
Keep the alignment of your primary text to the left, not cantered. Centre-aligned text is best utilized in headlines. You want your visitors to be comfy with what they are reading, and a lot of text is left aligned.
1.Your web site ought to be easy to browse
All of your hyperlinks ought to be clear to your visitors. Graphic images, such as buttons or tabs, ought to be clearly labelled and easy to read. Your web graphic designer need to select the colours, backgrounds, textures, and unique impacts on your web graphics very thoroughly. It is more vital that your navigational buttons and tabs be simple to read and comprehend than to have “flashy” impacts. Link colours in your text ought to recognize to your visitor (blue text usually suggests an unvisited link and purple or maroon text normally shows a checked out link), if possible. If you elect not to use the default colours, your text links should be stressed in some other way (boldfaced, a bigger font size, set in between little vertical lines, or a combination of these). Text links should be unique – they should not look the same as other text in your websites. You do not want individuals clicking your headings because they think the headings are links.
Your visitors ought to be able to find exactly what they are trying to find in your site within three clicks. If not, they are highly likely to click off your site as quickly as they clicked.
2. Your website should be easy to discover
How are your visitors discovering you online? The myth, “If I develop a website, they will come,” is still a frequently held belief amongst business and organisations brand-new to the Web. Individuals will not pertain to your web site unless you promote your site both online and offline.
Web sites are promoted online via search engines, directory sites, award sites, banner marketing, electronic publications (e-zines) and links from other web sites. If you are not familiar with any of these online terms, then it is finest that you have your website promoted by an online marketing professional.
Web sites are promoted offline by means of the traditional marketing approaches: print ads, radio, television, brochures, word-of-mouth, and so on. As soon as you have actually produced a website, all of your company’s printed products including business cards, letterhead, envelopes, billings, and so on must have your URL printed on them.
Not just must your website be simple to find, but your contact details ought to be easy to find. People prefer to know that there is an individual at the other end of a web site who can help them on the occasion that:
1. They require answers to questions which are not readily offered on your web site;
2. Some component on your site is not working and end users need to be able to tell you about it, and
3. Directory site editors require you to customize parts of your site to be sure that your site is put in the most relevant category.
By giving all appropriate contact info (physical address, phone number, telephone number, and e-mail address), you are also creating a sense of security for your end users. They can contact you in the way that makes them feel the most comfortable.
3. Your web page layout and style should correspond throughout the website
Just as in any document formatted on a word processing program or as in any brochure, newsletter, or newspaper formatted in a desktop publishing program, all graphic images and components, typefaces, headings, and footers must stay constant throughout your web site. Consistency and coherence in any file, whether it is a report or a set of web pages, job a professional image.
For example, if you utilize a drop shadow as a special effect in your bullet points, you must utilize drop shadows in all of your bullets. Link-colours should be consistent throughout your websites. Typefaces and background colours, too, ought to remain the same throughout your website.
Colour-coded web pages, in particular, require this consistency. Typefaces, positioning in the main text and the headings, background results, and the unique results on graphics ought to stay the very same. Only the colours must alter.
4. Your website must be quick to download
Research studies have suggested that visitors will rapidly dislike your website if most of a page does not download within 15 seconds. (Artists’ pages must have a caution at the top of their pages.) Even web sites that are marketed to high-end users have to think about download times. In some cases, getting to website such as Microsoft or Sun Microsystems is so difficult and time consuming that visitors will often try to access the websites throughout non-working hours from their houses. If your service does not have great brand name recognition, it is best to keep your download time as brief as possible.
A great application of this guideline is adding animation to your site. Sure, animation looks “cool” and does at first capture your eye, however animation graphics have the tendency to be large files. Check the download time of your pages initially. If the download time of your page is relatively brief and the addition of animation does not unreasonably increase the download time of your page, then and JUST then needs to animation be a factor to consider.
5. Finally, prior to you consider the personal choices of your website design, you must consider all of the above rules FIRST and adjust your personal choices accordingly. The mindset “I don’t like how it looks” ought to constantly be secondary to your web site’s function. Which is more vital: innovative expression/corporate image or running an effective organisation?
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